- ChatGPT
- Claude
- WordPress
- Photoshop
- Google Analytics
- Meta Ads
- GitHub
- Vercel
- Supabase
- Canva
Looks good. But that's not the point.
Your website should make you recognizable, explain what you do and give people a reason to get in touch. Everything else is decoration.
I come from marketing: first, I think about who you want to reach and what you want to achieve. Then I give it a look that gets noticed.
Personality.
Your website should feel like you. Not a copy of your competitor.
Colors, fonts, imagery and motion should speak your language. I start with what makes you different and bring it online: a website people recognize without even reading the logo.
Clarity.
Visitors should understand what you do, who it's for and why they should choose you.
I organize content, messages and hierarchy. No treasure hunt to find a service, no fancy jargon to sound important. The right things in the right place, on a phone too.
Action.
Good to look at. Easy to use. With a clear next step, always.
This is where my marketing side comes in: every page should lead visitors toward a concrete step. Getting in touch, requesting a quote, booking. Animation draws attention; the journey gives it direction.
Looks good. Built like a beast.
Beneath a seriously cool website is work you don’t see: making it open quickly, keeping it easy to use and helping people find you. Here’s how, without the jargon.
The wow, without the wait.
Visitors should see what you do straight away, not a page that keeps loading.
Lighthouse100/100Target
What this means for youVisitors can focus on you, not on the loading screen.
1Lighter files2Visible content3Smooth movement
Animation stopped. Scores are targets, not measured results.100/100 and 3/3: what do they actually mean?
They’re the scores I aim for, not results already achieved. Lighthouse is a tool that checks different parts of a website and gives them scores. This is an animated example: real results need tests on the published pages, with the date and device specified.
The speed score can change with the phone, connection and timing of the test. A 100 is a good result, but it doesn’t mean every visitor will have exactly the same experience.
See what the test measuresYou do great work. Does it show?
You can offer excellent service, have experience and happy clients. But does your website actually show that quality?
This isn’t about pretending to be someone else. It’s about being seen for the value you already bring.
Same person. Same abilities.
The presentation changes. So does the first impression. Drag the comparison and try the business view too.
An outdated website can make a business that does great work look less considered than it really is.
Having one isn’t the same as being represented well.
Great. But does it show the business you are today, or the one you were years ago?
You may have grown, improved your services or changed direction. If everything online stood still, people see a version of you that no longer does you justice.
Not a redesign for fashion’s sake. A better view of your real value.
I’ll show it to you. Already 90% ready.
I come with a website designed for your business: its structure, content and design are already in place. I’ve done the long part before we meet.
We look at it together. You tell me what feels like you, we finish the details and take it live.
I show you your site.
You can look at it, scroll through it and try it. We start with a concrete proposal, not something you have to imagine.
We finish the details.
Text, photos and information: we work through the final touches that make it truly yours.
I take it live.
After your approval, I complete the checks and publish the site. The bulk of the work is already done.
What do I mean by “final details”?
This is a fictional example. Change a name, a sentence or a colour and see the effect of a small adjustment.
Fictional example
Studio Forma.Projects · Studio · Contact
Spaces that feel like you.
Shaping the places you live in. With care, character and room for your ideas.
Let’s talk
Details make a home.Architecture & interiorsExample only
Try the final touches.
Your changes appear instantly in the example. Nothing needs confirming or publishing.
This isn’t your website: it’s an interactive example. Nothing is published and nothing you type is sent.
You don’t have to do my job.
I prepare the structure, design and technical work. I ask you whether it feels like your business and for the details of what you do. We work through the final touches together.
Online in half a day.
From the already-prepared proposal, once the final details are agreed and the necessary materials are available. Not from the first contact.
See it first. Then decide.
Simo, show me a proposal
Now it’s your site’s turn.
An idea to launch, a business to get noticed or a website that no longer feels like you? Tell me what you have in mind. Let’s bring it to life together.
Simo, build me a websiteA little bit of Simo.
I’m Simone, but you can call me Simo. Born in Udine in 2000. I build websites, but I’m more than my work. Here’s a way into a few parts of my life.
My soundtrack.
Audio previews provided courtesy of iTunes
A few tracks that stay with me. Pick a cover, then press play.
back ’n forthChuka, The Destroyer
Discover my relationship with music
0:00—:—
My route, so far.
Open a folderMy path hasn’t been a straight line. Now I know the attempts that didn’t work out mattered too: they helped me understand who I want to become.
I don’t just grow at my desk.
GymSome time for myself, away from the screen.
Today- SkatingAs a child
- SwimmingAs a child
- FootballAs a child
- BoxingI’d love to try it. Maybe this year?
Behind the scenes
A few moments
Drag to explore. Select a photo to open it.
Some websites I’ve built. Each one, different.
These are just some of my projects. Choose a website from the list to see its preview and read a short introduction.
Choose a project
NatheaWebsite preview
Sustainable construction
Nathea
A journey for people building a home and professionals working in sustainable construction.
Two entry points, architectural imagery and lime green guide people to the right journey.
Testimonials.
01 / 04
Original Italian text
«Ho conosciuto DF media nel periodo post covid, quando l'azienda (settore automotive) dove lavoro ha dovuto necessariamente sviluppare alcune strategie digital. Simone ci ha dato un buon supporto e la sua massima disponibilità, insegnandoci molto. Esperienza molto positiva.»Enrico BragagniniClient review
Words from people I’ve worked with. Original texts, without rewrites.
Questions before yes.
The practical things, straight to the point. Open a question and let’s clear it up.
Another question? Write to meIt depends on what it needs to do, its content and features. First we talk about your business and what you want to achieve. Then we define the proposal and quote, rather than guessing a price without knowing what you need.
From the 90%-ready proposal, yes: once the final details are agreed and the necessary materials are available. That doesn’t mean half a day from your first message. I prepare the work, we review it together and agree on publication.
Your business name, what you do, contact information and any existing materials: logo, photos, copy or current website. Nothing needs to be perfect. We start by finding out what is there and what is missing.
That’s what the proposal is for: talking about something concrete. Tell me what feels like you and what doesn’t; we agree on refinements before publication. The number and scope of changes are agreed in the quote.
Not necessarily. We look at what you have and what is worth keeping. Domain, content and technical setup need checking first: a new presentation doesn’t mean throwing everything away.
Updates, management and support are things to define with the proposal. Whether you want to handle it yourself or discuss ongoing support, let’s talk beforehand so expectations are clear after publication too.
Let’s talk about your website. One step at a time.
You don’t need to have everything ready. Choose where to start, tell me your idea and leave a contact.